like a mussel, hides inside his shell when a noisy ad
attacks, but may open up to a
Customer is not an object of
marketing. Customer is the one who, if pleased, pays your
salary, and, if excited, brings you joy and inspiration.
Passion for customers is the first
step – in the right direction! – in achieving your business
Every company that wants to be
successful must start with establishing the
for customers. The rest will follow.
marketing is about appealing to the white forces in people's
heart and mind
creative way ‒ as soon as I can distinguish between white and
dark fighters in my own heart and mind. Fortunately, they are
easy to distinguish: the white fighters are those who are driven
love towards others.
Don't sell products, help your