Differentiation Strategy
Your differentiation
strategy calls for you to sell innovative products to
customers with unique needs. This strategy should be a
synergistic combination of activities aimed at producing
and delivering products that customers perceive as being
valuably different.
→
3 Strategies
of
Market Leaders
Customers choose among
multiple options based on differentiated value, explicit
or implicit. Work with
perceptions and
subconscious
values of your prospects to make your valuable
difference extremely appealing to them if you want to
inspire customers to choose
your product.
