Love Is Fundamental
Love for customers is fundamental for
inventing a great
product that customers would love. If you are to give
your best and prosper you need to be passionate for both
your work and your consumers.
Look for the most powerful
ways to turn
your passion, expertise and resources
value. What are the unsatisfied needs and desires of
the consumers? How could you make them happier and keep
amazing them with various features of your next product
as long as they use it?
Don’t wait until you have
all the answers, start playing with your promising
involve consumers as co-innovators, build
Makes Your Love Visible
Create a great
product vision and keep it in your mind as you
create various technologies, parts and applications.
Break rules, experiment with unusual combinations.
your subconscious mind, you can get true insight,
see the current situation and
the desired future
holistically, and ultimately create the most valuable
solutions that lead to that desired future...
Your Initial Invention
A simulation game will
help you build on your ideas and realize their potential
for creating greater products. For instance,
Brainball', also 'Innovation
Football' ) helps enhance – often dramatically – the
initial invention. It will also
strengthen your venture because it helps anticipate
and overcome barriers to new product development,
outsmart competitors, develop effective invention
commercialization strategies and a winning business