'1+1=2' is the arithmetics of followers.
The arithmetics of
disruptive innovators is '1+1=11'.
What can you do with one hand?
What can you do with two hands? Twice as much?
No! You can do much, much more! You can do absolutely new things, for
example, play the violin. That's synergy!
Synergy in business is the benefit derived from
combining two or more elements (or businesses) so
that the performance of the combination is higher
than that of the sum of the individual elements (or