Synergy is the benefit derived from combining two or more
elements so that the performance of the combination is higher than
that of the sum of the individual elements.
Example of Synergy
What can you do with one hand?
What can you do with two hands?
Twice as much? No! You can do
much, much more! You can do
absolutely new things, for
example, play the violin. That's
synergy!
Synergy in business is the
benefit derived from combining
two or more elements (or
businesses) so that the
performance of the combination
is higher than that of the sum
of the individual elements (or
businesses).
'1+1=2' is the arithmetic of
followers. The arithmetic of
disruptive innovators is
'1+1=11'.
