No matter what your industry, geographical region, or enterprise size,
almost any
entrepreneur and business can benefit from social media interactions and marketing.

If you are active on social media, step it up

If you aren’t using social media in your online marketing strategy,
start using at least one social network to begin with.

Search constantly for improvement opportunities.

Learn more about your favorite social network and
communication habits of its members.

Learn about values and needs of people and what makes people buy.

Post smarter and add more value to your target audience.
(see examples of most watched sharings)

Innovation Is Love

Value Innovation: Yin-Yang Strategies


Top 10 Tips Kore 10 Tips

How to make the most of your social media marketing strategy

  1. Prepare your marketing materials in a way that makes reading or talking about your brand entertaining, fascinating, and newsworthy. Mimic the successful marketing strategies of your competitors and other great social media marketers.

  2. Provide people with content that interesting, not just promotional;
    create attractive headlines

  3. Stay consistent with your core marketing message, but diversify your content, mix it up, create a social content cocktail to achieve more traffic, engagement and  conversions from your social channels.

  4. Engage people, create a true community. Interact with your followers and fans.

  5. Design marketing activities in such a way that it will give people an opportunity to talk about your product or service

  6. Show that you are accessible by allowing people to ask questions and voice concerns

  7. Address issues in a professional manner. When you comment on others' posts, keep your comments short and to the point.

  8. Let other people shine – almost every your fan is primarily a great fan of him- or herself

  9. Cultivate opinion leaders and get them to spread information about your product or service to others in their communities

  10. Remember that social media is first of all social. Don't use social media platforms to hard sell anyone. Abandon the "push" mentality as it's the quickest way to get unliked, unfollowed, and untrusted.



Social Media Marketing (SMM)

Social media is quickly becoming the primary way content is shared.

ICT Trends: Market Shifts

SMM refers to the process of brand marketing and gaining website traffic or attention through social media sites.

SMM programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in ‘earned media’ rather than ‘paid media’.

SMEs can use social networking sites as a promotional technique. They can create a local social community and advertise specials and deals there. Such messages encourage other locals to follow the business on the sites in order to obtain the promotional deal. In the process, the business earns brand visibility and promotes itself.



Social Media Marketing (SMM) Vadim Kotelnikov at Facebook Ten3 Business e-Coach at YouTube 1000ventures at Slideshare Vadim Kotelnikov at Google+ Exsamples of popular videos and presentations Social Mediam Marketing (SMM) major channels

Major social marketing channels include Facebook, YouTube, LinkedIn, Google+, Twitter, and SlideShare.