informally. Add an about us page.
When a prospective consumer or partner selects a
company to do business with, they like to know who
they’ll be working with. Add business bios and
pictures of your team. Show also you are a real
human being with
passions and hobbies.
Use visuals. Use graphic content
and multimedia to support your message, but don’t
overdo it. White spaces are also important in
communications. In addition, too large images slow
page loading for people with poor connections.
Make it searchable. Offer easily
searchable content; have a 'search engine' box at
the top of every page.
Engage visitors. Make your website
Engage customers and other visitors. Allow visitors to interact with you and
others; host a discussion forum or start a blog – it
may encourage visitors to drop in more often.