The importance of headlines can not be over emphasized
because headlines is what your potential readers will
first come in contact with. Some headlines are a total
failure in inducing people to start reading the body
matter. Other headlines can work like magic in moving
people to action and attracting a lot of readers.
your headline is well crafted, it will bring the
potential reader to your content and if not, they will
just skip it because there are plenty more appealing
headlines all around.