Content marketing in not focused on selling. It is to inspire business and loyalty from followers, visitors and buyers by delivering consistent, ongoing valuable content.

  Digital Marketing KoRe rapid learning course Vadim Kotelnikov

 

 

   

Birth of Content Marketing

 

 

Inspirational Business e-Coach launched in 2001 at 1000ventures.com disrupted  the business education industry creatively and gave birth to content marketing.

 

 

Content marketing is focused on communicating with visitors, users, prospects and customers, connecting with people virtually, building trust and brand equity.

  Content Marketing guidelines

 

 

   

KoRe 10 Tips for Content Marketing

 

 

 

 

①  Develop a market interaction strategy and then a content marketing action plan. Understand that content marketing isnít based on static plans, but it will evolve and change.

 

 

 

②  Establish an agile content marketing team; find other thought leaders in your company and build them into your content plan.

 

Passionate Team

Content Marketing Manager

 

 

Content Marketing Art vs. Skill Vadim e-Coach  

③  Less is more. Remember, that less content often means more impact. Consumers prefer simplistic marketing messages instead of in-depth messages.

④  Image-centric content rules because most people are visual learners; commit to smarter usage of images in your content.

 

 

 

⑤  Format your content for easy skimming. Use meaningful headlines instead of descriptive labels. Use also navigation aids and bulleted and/or numbered lists. In today's rapidly changing business context and overcommunicated world, people no longer read. They skim.

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If your content cannot be skimmed, it's unlikely to reach the target audience.

 

Use Metaphors

 

 

Vadim Kotelnikov 3 hobbies Inspiring others to generate their own ideas  

⑥  Digital storytelling is a proven way to engage your readers. Write or tell exciting and intriguing stories. Create a captivating narrative. Imbed the values of your target audience. Create attractive headlines ‒ they can work like magic in attracting a lot of readers.

 

 

 

⑦  Write about something unusual and worth talking about.

⑧  Be informal, make it conversational. Use active verbs.

⑨  Make your audience look and feel great. Create a room for readers to make interesting comments and promote themselves.

 

 

 

⑩  Invite and analyze feedback to ensure more content is published around the topics that are affecting most your online visitors.

 

Top 10 Copywriting Frameworks