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Growing Role of Social Media Marketing (SMM)
Social media is quickly becoming the primary way content
is shared.
SMM refers to the process of
brand marketing and gaining
website traffic or attention through social media
sites.
SMM programs usually center on efforts to create content
that attracts attention and encourages readers to share
it with their social networks. The resulting electronic
word of mouth (eWoM) refers to any statement consumers
share via the Internet about an event, product, service,
brand or company. When the underlying message spreads
from user to user and presumably resonates because it
appears to come from a trusted, third-party source, as
opposed to the brand or company itself, this form of
marketing results in ‘earned media’ rather than ‘paid
media’.
Major social marketing channels include Facebook,
YouTube, LinkedIn, Google+, Twitter, and SlideShare.
-
Facebook,
inter alia, allows you create a group to
exchange views on the subject of your choice.
>>>
Example >>>
CVCI Strategy
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LinkedIn is best suited for business networking.
>>>
Example
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Twitter allows companies to promote their products on an
individual level. >>>
CVCI Strategy
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Google+.
Participating
on Google+ is a priority due to its ability to
positively affect
search rankings.
allows for
targeted advertising methods, navigation services,
and other forms of location-based marketing and
promotion. >>>
CVCI Strategy
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YouTube is a popular channel for promotion of a
content, product,
service, or a brand.
>>>
Example of content promotion >>>
CVCI Strategy
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SlideShare is considered to be similar to YouTube,
but for slideshows. Yet, the audience is more
professional which makes SlideShare a great tool for
content marketing.
>>>
Example >>>
CVCI Strategy
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KoRe 10 Tips
How to make the most of
your social media
marketing
strategy
❶ Prepare your marketing
materials in a way that makes reading or talking
about your
brand entertaining, fascinating, and
newsworthy.
Mimic
the successful marketing strategies of your
competitors and other great social media marketers.
❷ →
Create attractive headlines
and provide people with
content that interesting,
not just promotional...
More
Socialize
No matter what
your industry, geographical region, or enterprise size,
almost any
→
entrepreneur
and
→
business can benefit from social media
interactions and
marketing.
If you are active on social media,
step it up
If you
aren’t using social media in your
online marketing strategy,
start using at least
one
social network to begin with.
Search
constantly for
→
improvement
opportunities.
Learn more about your favorite social network and
communication habits
of its members.
Learn about
values and
needs of people and
what makes people buy.
Post smarter and add more value to your target audience.
(see
examples of most
watched sharings)
→
Innovation Is Love
→
Value Innovation:
Yin-Yang Strategies
ICT for SMEs
→
ICT Trends:
Market Shifts
→
SMEs
can use social networking sites as a
promotional technique. They can create a local social
community and
advertise specials and deals there. Such
messages encourage other locals to follow the business
on the sites in order to obtain the promotional deal. In
the process, the business earns
brand visibility and
promotes itself.
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