Love for customers is the springhead of the
cascade of innovations and the
river of revenues.
customers to get inspired and strive to make customer
experience most delightful and beneficial for them
Focus on making your
customers' lives better.
Empathize with customers to gain deep understanding of
their wants and what would benefits them most. Look at the
world through their eyes, empathize with their feelings,
dreams and thoughts.
When you invent a new
solution, map out the stages that your customers go through
and make that experience joyful and delighting.
Partner with customers,
engage them as co-innovators.
Start the design process with
empathy toward your target audience, and new opportunities
innovation will keep opening up.