Any your innovative move, especially a creates change and, thus, resistance to change as well. Your partners may see it as threat to their vested interests and established processes. Your target customers will look at your innovative value proposition with eyes, not yours. Your competitors will attack your innovation in order to preserve their market position. Even in friendly communication, the message you send may prompt an unexpected response because people what you say and what the other person hears are not the same thing.
So, when you think Inside-Out, don't forget to think Outside-In as well in you want to move farther and faster on your life or business journey.