The Need To Think Both Outside-In and Inside-Out

Any your innovative move, especially a creates change and, thus, resistance to change as well. Your partners may see it as threat to their vested interests and established processes. Your target customers will look at your innovative value proposition with eyes, not yours. Your competitors will attack your innovation in order to preserve their market position. Even in friendly communication, the message you send may prompt an unexpected response because people what you say and what the other person hears are not the same thing.

So, when you think Inside-Out, don't forget to think Outside-In as well in you want to move farther and faster on your life or business journey.








Play Innovation Brainball (Innoball)

Entrepreneurial simulation game Innoball (photos) facilitates both Inside-Out and Outside-In thinking because it requires you to think for both yourself and your opponents.

Application Areas

Innoball Game in Process: Innovation Football, Entrepreneurial Games, creative problem solving, predicting opponents' moves, team assessment




Innompic guidebooks





Inside-Out-Outside-In vs. Divergent and Convergent Thinking

Divergent and Convergent thinking is about managing the ideation process during brainstorming or new product / service development: first generate a lot of ideas, then select the most promising ones. This is the essence of loose-tight leadership practiced by strategic innovation leaders.
Inside-Out and Outside-In thinking is about two different perceptual positions: Inside-Out is about what you think is good to do for others; Outside-In is about how you and what you do is perceived by others.




Focus on your big dream and vision. They perform a directional, a motivational, and an inspirational function.

When you focus passionately on your vision you start noticing and creating things that help you achieve it >>>

Strategic Thinking Synergy Create a Grand Vision Systems Thinking Success 360 Awaken Your Subconscious Power Thinking Outside the Box Vadim Kotelnikov at Emphographics Strategic Alignment Switching Perceptual Positions Strategic Thinking: 7 Principles