Innovation is a process of taking new ideas through to satisfied customers.
It is the conversion of new knowledge into
new products and services.
Innovation is about creating value and increasing efficiency, and therefore
growing your business.
Shift to the new knowledge-based economy, combined
with a dramatic increase in highly capable global competition, demands a
renewed emphasis on innovation. This new
economy is characterized by enhanced frequency of innovations, shortening of
product, technology, and economic life cycles, rapid generation and
commercialization of new technologies, globalization not only large but also
small businesses, and enhanced emphasis on business partnerships and