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Seven Chapters |
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1.
New Product Development
Strategies
2.
Inventing and Designing a New
Product
3.
Corporate Innovation System
4.
Innovation Process
5.
Entrepreneurial Organization and
People
6.
Business Model and Marketing
Strategy
7.
Fast To Market |
Discover!
Assessing the idea
viability and the team
New product blueprint
Characteristics of the
most successful companies
An ideal new product
environment
Creating a culture for
innovation
Specific skills of an
innovation project manager
New product metrics
Best practices and lessons from
Apple
Charles Schwab
Corning
Dell
GE
Google
IDEO
Procter & Gamble
Thermo Electron
Xerox
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