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Specific Responsibilities and Expertise Requirements As a corporate executives of your firm, you have a critical responsibility for the direction and successful operation of all business units within your organization. You must think innovatively about how your company can create sustainable business value. By its nature, corporate leadership involves a complex set of issues that demands a certain cross-unit expertise, which seldom is achieved through management experience at the business-unit level. You must search for synergies and explore achievements that are possible at the corporate level through cross-unit activity and the development of entirely new growth opportunities. 6Ws of Corporate Growth To achieve sustainable corporate growth, you and your people should live the principles of 6Ws of corporate corporate growth. The "Six Ws" – what, why, who, when, where and how – are very powerful words. Use them constantly to seek, either from yourself or from others, the answers needed to manage effectively. Enterprise Strategy Successful companies are those that focus their efforts strategically. Strategy should be a stretch exercise, not a fit exercise. To meet and exceed customer satisfaction, your business team needs to follow an overall organizational strategy. A successful strategy adds value for the targeted customers over the long run by consistently meeting their needs better than the competition does. Leadership Attributes Leadership attributes are the inner or personal qualities that constitute effective leadership. These attributes include a large array of characteristics such as values, character, motives, habits, traits, competencies, motives, style, behaviors, and skills. The Power of Passion When corporate leaders engage only on an intellectual level the corporate vision and strategy, it is virtually impossible to maintain energy and commitment, and energize others. As a corporate leader, you must find a way to get executives emotionally engaged with each other and with the strategy. People change when they are emotionally engaged. Results-based Leadership As a corporate leader, you should both demonstrate leadership attributes and deliver balanced results to your customers, investors, employees, and organization. Results-based leadership has relentless emphasis on results. By helping leaders at all levels get results, results-based leadership frees productivity from constraints of hierarchy and the limitations of position. Results-based leadership energizes employees, inspires trust, and makes performance measurement easier. Business Architect Business architect is a person that initiates new business ventures or leads business innovation, designs a winning business model, and builds a sustainable balanced business system for a lasting success. In today's knowledge- and innovation-driven complex economy, business architects are in growing demand. They are cross-functionally excellent people who can tie several silos of business development expertise together, create synergies, design winning business model and a balanced business system and then lead people who will put their plans into action. Leading Organizational Change The amount of change in organizations has grown tremendously over the past three decades, and the rate of change will only accelerate in the next few decades. No wonder change, and leadership through change, are foremost concerns of CEO’s today. |