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Smart Business Architect |
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New Business Concepts by Vadim Kotelnikov Inventor and Founder, Ten3 Business e-Coach, 1000ventures.com, 1000advices.com, success360.com
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Why Business Architect? Today's companies need business architects who can take a systems view of a business and build synergies. In today's knowledge- and innovation-driven complex economy, business architects are in growing demand. To build a winning synergistically integrated organization, companies need cross-functionally excellent people who can tie several silos of business development expertise together, create synergies, design a winning business model and a balanced business system and then lead people who will put their plans into action. Business Architect Defined Business architect is a person that initiates new business ventures or leads business innovation, designs a winning business model, and builds a sustainable balanced business system for a lasting success. Business architects can be found in a multitude of business settings: corporate change leaders, initiators of joint ventures, managers of radical innovation projects, in-company ventures, spin-outs, or new start-up ventures. Although the settings in which business architects act are different, they all design and run a new venture to achieve its sustainable growth. Inclusive Approach At the heart of the inclusive approach is the belief that understanding stakeholder needs – the needs of customers, employees, suppliers, shareholders and society, and the environment – and incorporating them into enterprise strategy and sustainable value creation activities are central to the achievement of sustainable growth and competitiveness. Integrated Approach to the Management Process The integrated business systems approach to business development and the management process is what distinguishes modern cross-functionally excellent business architects from functional managers. As a business architect and an extremely effective leader, you must have a broad view to be able to link together – synergistically! – the key components of corporate success – from functional planning to cross-functional cooperation, from supply chain management to customer value creation, from the art of continuous learning to the practice of effective communication and influencing people – and bundle them in an intellectual, innovative and pragmatic package that can be used to achieve sustainable competitive advantage and business growth, both top-line and bottom-line. To fulfil these responsibilities, a Business Architect typically should have broad cross-functional expertise. Cross-functional Management (CFM) Cross-functional management (CFM) manages business processes across the traditional boundaries of the functional areas. CFM relates to coordinating and synergizing the activities of different units for realizing the superordinate cross-functional goals and policy deployment. It is concerned with building a better system for achieving such cross-functional goals as innovation, quality, cost, and delivery... More Flat Organizational Structure When organizations get large, they become slow, awkward, unmanageable, inflexible, and difficult to focus. They distance people from each other, and consume more energy than they release. Innovation-friendly organizations are flat and participative. They divisionalize to sustain innovation, flexibility and customer intimacy. Division is a business unit having a clear set of customers and competitors. A division can be independently planned for within the organization and has profit and loss responsibility... More Extended Enterprise The term "extended enterprise" represents a new concept that a company is made up not just of its employees, its board members, and executives, but also its business partners, its suppliers, and its customers. The notion of extended enterprise includes many different arrangements such as virtual integration, outsourcing, distribution agreements, collaborative marketing, R&D program partnerships, alliances, joint ventures, preferred suppliers, and customer partnership... More |